Wine Charcuterie Comcast Xfinity Series

 

Prior to the pandemic I worked for Comcast as an events Specialist. I planned events for public events in San Francisco. I also conducted internal employee events, campus events at Cal Berkeley and events for San Francisco's Home subscribers. One of the event types was events that were inside of San Franciscos MDU communities. Our department planned budgeted and executed multiple types of events on location. 

A big bulk of the events when I first started with the team were wine and cheese events. The culture of the customers we were targeting are the young tech and investment sharks. Wine and cheese makes sense. But the cultures biggest hurdle is that they do not want interactions from random people who have something to sell. My position was to bring these individuals over to my team with inviting events. This target group just happens to like good food, obscure cheeses paired with fruit, nuts, and all things yummy. Putting crackers and cheese out is a real art. If you can increase your target sales with cheese and crackers then you my friend are a real artist. Here is a compilation of my Wine and Cheese events with Comcast Communities.

  Event: Wine&Cheese 

@Alchemy

 

@Venn

  
    
  

@Park 55

 

   

  

Mean Girls Sundown Cinema DoTheBay

Sun Down Cinema is a SF Summer event by DoTheBay; and SF Parks Alliance. Throughout the summer Do the Bay has a series of movie showings in San Francisco iconic parks.

About Sundown Cinema:
San Francisco Parks Alliance, DoTheBay, and Alamo Drafthouse Cinema are thrilled to announce Sundown Cinema, a free outdoor movie series spread across iconic San Francisco parks. Special thanks to our event partners: SF Neighborhood Theater Foundation, SF Recreation and Park Department, REI, the City of San Francisco, Xfinity, Clif Bar, Anchor Brewing, Topo Chico, and SF Giants.

 This event was on Wednesday. 

"On Wednesdays we wear pink" 
If your clueless at what that means, I'm sorry. I love Mean Girls, one of my for sure favorites. Every young girl needs to see. The park we were at is called Marina Green at Marina Yacht Harbor. 

For public communities event the set up is different, then when in community properties. There is a real challenge when positioning yourself among a long list of local venders at these large public events. One thing I like to mention is that no one wants anyone to try to sell something to them. Another hurdle for Comcast is the reputation that they have gained for not being so great. Comcast is a partner in the complete series of these events in the park. The company can better position themselves in the community if they are present. It was my job to showcase and present Comcast/Xfinity to the community in a more positive way. I want my space to be fun and inviting. 

    

So with all of those deterrents it was important to create a booth that is visually appealing and that attracts prospects. In this position I am able to get many really nice items or swag for events, People love free stuff but meaningful or useful things. I also like to have items that are relevant to the event. For this event. I chose Selphy Camera Ring Phone Lights, Pink bubbles, and because it was October it would be cold in the park by the water in SF so I also stocked touch screen gloves and glow sticks because it will become dark out.

    

  

This event has daylight hours before the sun goes down. People congregate in the park and all of the event partners set up and answer and questions for the community. We are there to support and provide the event for the community. This free outdoor event is paid for by the partners involved in the event. I set up a tent with a table and the giveaways displayed inside Pink containers. Because yard games are so popular in our market I set up a table with a giant Connect4, Everyone loves this game. 

   

I also laid out a large pink rug and put some open seating. This creates a welcoming booth. It really works. People love us. 

    

The event is so fun and so many people attend. 

  

   

SF Pride 2019: Generations of Resistance

 

 

I cannot tell you how honored I was to have been asked to do this event. As the worlds largest PRIDE celebration. And one of the worlds largest festivals. This event was the mother of all events that I have ever dreamed of. SF PRIDE. The month prior I did the corporate registration desk for this event. We were able to secure nearly 300 Comcast NBCUniversal employees for this event. Our participants were including those from our sister companies, Comcast Spotlight, Comcast Innovation Center, NBC News, Bay Area, NBC Sports Bay Area, and Telemundo 48.

The day of the event we set up our Space at the main Stage. We were to be at the Main Stage because Comcast Xfinity hosted a meet & greet with this year’s SF Pride Celebrity Grand Marshals: The cast of the popular Starz original series, VIDA. Vida. Our booth was a photo booth, where fans could have their picture taken with the cast members.This was a huge attraction at Pride we had a line at our booth all day. Waiting for the cast members to arrive.

Right after the parade ended, Mishel Prada (Emma), Ser Anzoategui (Eddy), Roberta Colindrez (Nico), Chelsea Rendon (Mari), Adrián González (Rudy) and Tonatiuh Elizarraraz (Marcos)

 

  

Our culture loves giveaways. So we had Pride colored rose crowns, towels, Vida <3 Pride fans, Rainbow beads, Pride flags, Vida Pride towels, and Sunglasses. We also had a phone charging station for the community. All of this was set up before the festival started.

 

 

Here is our Parade Float.

Here are the highlights of the festival. So beautiful and colorful. I love taking photos at festivals.