Wine Charcuterie Comcast Xfinity Series

 

Prior to the pandemic I worked for Comcast as an events Specialist. I planned events for public events in San Francisco. I also conducted internal employee events, campus events at Cal Berkeley and events for San Francisco's Home subscribers. One of the event types was events that were inside of San Franciscos MDU communities. Our department planned budgeted and executed multiple types of events on location. 

A big bulk of the events when I first started with the team were wine and cheese events. The culture of the customers we were targeting are the young tech and investment sharks. Wine and cheese makes sense. But the cultures biggest hurdle is that they do not want interactions from random people who have something to sell. My position was to bring these individuals over to my team with inviting events. This target group just happens to like good food, obscure cheeses paired with fruit, nuts, and all things yummy. Putting crackers and cheese out is a real art. If you can increase your target sales with cheese and crackers then you my friend are a real artist. Here is a compilation of my Wine and Cheese events with Comcast Communities.

  Event: Wine&Cheese 

@Alchemy

 

@Venn

  
    
  

@Park 55

 

   

  

Mean Girls Sundown Cinema DoTheBay

Sun Down Cinema is a SF Summer event by DoTheBay; and SF Parks Alliance. Throughout the summer Do the Bay has a series of movie showings in San Francisco iconic parks.

About Sundown Cinema:
San Francisco Parks Alliance, DoTheBay, and Alamo Drafthouse Cinema are thrilled to announce Sundown Cinema, a free outdoor movie series spread across iconic San Francisco parks. Special thanks to our event partners: SF Neighborhood Theater Foundation, SF Recreation and Park Department, REI, the City of San Francisco, Xfinity, Clif Bar, Anchor Brewing, Topo Chico, and SF Giants.

 This event was on Wednesday. 

"On Wednesdays we wear pink" 
If your clueless at what that means, I'm sorry. I love Mean Girls, one of my for sure favorites. Every young girl needs to see. The park we were at is called Marina Green at Marina Yacht Harbor. 

For public communities event the set up is different, then when in community properties. There is a real challenge when positioning yourself among a long list of local venders at these large public events. One thing I like to mention is that no one wants anyone to try to sell something to them. Another hurdle for Comcast is the reputation that they have gained for not being so great. Comcast is a partner in the complete series of these events in the park. The company can better position themselves in the community if they are present. It was my job to showcase and present Comcast/Xfinity to the community in a more positive way. I want my space to be fun and inviting. 

    

So with all of those deterrents it was important to create a booth that is visually appealing and that attracts prospects. In this position I am able to get many really nice items or swag for events, People love free stuff but meaningful or useful things. I also like to have items that are relevant to the event. For this event. I chose Selphy Camera Ring Phone Lights, Pink bubbles, and because it was October it would be cold in the park by the water in SF so I also stocked touch screen gloves and glow sticks because it will become dark out.

    

  

This event has daylight hours before the sun goes down. People congregate in the park and all of the event partners set up and answer and questions for the community. We are there to support and provide the event for the community. This free outdoor event is paid for by the partners involved in the event. I set up a tent with a table and the giveaways displayed inside Pink containers. Because yard games are so popular in our market I set up a table with a giant Connect4, Everyone loves this game. 

   

I also laid out a large pink rug and put some open seating. This creates a welcoming booth. It really works. People love us. 

    

The event is so fun and so many people attend. 

  

   

Cinco de Mayo office Party

I was really excited for this party! Our office, Quantifind had a mix of cultures I always wanted to accurately represent so I would talk to individuals and ask for suggestions for food, activities, customs, etc, I would always include everything that they suggested. I loved to be able to bring my coworkers together to learn, love or celebrate culture. I wanted an all inclusive feel to the culture. I loved everyone to participate.

First I always start with the flier. I would send this out in employee email communication. I would also update our internal newsletter so I would include this in the appropriate section.I really pulled all the stops on this one! I had some help from a couple of girls here for ideasSo first my contests were best dressed, a Salsa making contest and the game Loteria.

 

I decorated the office it was so pretty. I had people participate in making paper flowers. I had my coworkers coming to the front to learn to make these beautiful flowers and gather their supplies. I loved having an activity for my coworkers to participate in. Again this was a low cost event because I paid for tissue paper and a couple decorations. My co worker donated to me her daughters Quinceañera decorations. I used those and our flowers to decorate.

  

 

I always had a budget to work with for the month for the events. When I came to the office they were doing a weekly "Happy Hour" which I saw people just using it as an excuse to leave early so we would sort of be paying for nothing. So I decided to take those weeks budget each month and combine them into one big event for the office to come together and actually create memorable moments together. In doing these events I would come in early and decorate their desks with candies or tokens from theme. Everyone came to their desk with Mexican candy treats, Loteria Card and Frijoles!

  

 

I got mini piñatas, thats where I stashed the gift cards, so each winner got a mini piñata with a gift card in it. 

People dressed up...

The winner!

We played Loteria. For the game I made it a digital version. I had my front end guy create a randomized program to display the cards and we played from our desks, with the cards on the screen and on slack. It was so fun, Everyone was making the funniest comments on slack it was so hilarious. I wish I had screenshot them. Our office was so fun.

I made my own Loteria deck. 

Here are some of the deck images. I used some of the classic original images for the integrity of the culture. I chose images that I loved and I changed the other images by I mixing in fun and modern takes of the meaning of the word ie El Musico <3 Prince. 

I ordered Enchiladas for lunch..

  

And we had snow Cones!!!

   

I made Horcata and We had Beer of Course!

 

And we made Salsa

  And Judged Salsa! *We did a lot of co-events with Globality. I would always ask them to participate as judges because they were impartial to our team and our entries would have fair and impartial judging.

   

And the next next morning we ate Pan Dulce