Thursday, October 3, 2019

Mean Girls Sundown Cinema DoTheBay

Sun Down Cinema is a SF Summer event by DoTheBay; and SF Parks Alliance. Throughout the summer Do the Bay has a series of movie showings in San Francisco iconic parks.

About Sundown Cinema:
San Francisco Parks Alliance, DoTheBay, and Alamo Drafthouse Cinema are thrilled to announce Sundown Cinema, a free outdoor movie series spread across iconic San Francisco parks. Special thanks to our event partners: SF Neighborhood Theater Foundation, SF Recreation and Park Department, REI, the City of San Francisco, Xfinity, Clif Bar, Anchor Brewing, Topo Chico, and SF Giants.

 This event was on Wednesday. 
"On Wednesdays we wear pink" 
If your clueless at what that means, I'm sorry. I love Mean Girls, one of my for sure favorites. Every young girl needs to see. The park we were at is called Marina Green at Marina Yacht Harbor

For public communities event the set up is different, then when in community properties. There is a real challenge when positioning yourself among a long list of local venders at these large public events. One thing I like to mention is that no one wants anyone to try to sell something to them. Another hurdle for Comcast is the reputation that they have gained for not being so great. Comcast is a partner in the complete series of these events in the park. The company can better position themselves in the community if they are present. It was my job to showcase and present Comcast/Xfinity to the community in a more positive way. I want my space to be fun and inviting. 
    
So with all of those deterrents it was important to create a booth that is visually appealing and that attracts prospects. In this position I am able to get many really nice items or swag for events, People love free stuff but meaningful or useful things. I also like to have items that are relevant to the event. For this event. I chose Selphy Camera Ring Phone Lights, Pink bubbles, and because it was October it would be cold in the park by the water in SF so I also stocked touch screen gloves and glow sticks because it will become dark out.
    
  
This event has daylight hours before the sun goes down. People congregate in the park and all of the event partners set up and answer and questions for the community. We are there to support and provide the event for the community. This free outdoor event is paid for by the partners involved in the event. I set up a tent with a table and the giveaways displayed inside Pink containers. Because yard games are so popular in our market I set up a table with a giant Connect4, Everyone loves this game. 
   
I also laid out a large pink rug and put some open seating. This creates a welcoming booth. It really works. People love us. 
    
The event is so fun and so many people attend. 
  
   

Thursday, September 12, 2019

Xfinity Commuities Micro Event S. San Francisco



Working for Xfinity Communities, I executed a large range of specialized events. The events ranged from intimate to one of the worlds largest festivals. Some of the more intimate events that I did were office meetings, property events and micro events. Micro events were just that, very intimate, specialized events for only the property managers in each of our individual communities. Xfinity Communities consisted of seven markets in the San Francisco Bay Area. These included, Mission Bay, Potrero, SoMa, The Presidio, Pacifica/ Daley City, Hunters Point, S. San Francisco/ San Mateo. The micro event was an event that each quarter we would receive an extra budget for events for the community managers. At this time we would ask our Community Account Representatives to invite the property managers from their top properties. The event Would include a range of 9-15 property managers, The Community Account Representative, The Xfinity Communities manager, the event specialists, and sometimes other guests would join. This Micro event was scheduled in San Mateo's market. The Event was held at one of the best performing properties Park 55. The top performing property managers are chosen to attend these events, because they have worked hard with our team to highlight the benefits of our products and services to their new and existing residents. They work around the year and invite us to their properties to have events with their staff and residents. So the working relationships between the Property and Comcast is well established. This is Xfinity's way of saying thanks. 
The Micro Event is generally hosted by one of the top performing properties that have the perfect space to accommodate the event. Park 55 is a beautiful property, I have executed many successful events in their lounge space. It is beautiful. 
I created the invitations on Adobe platforms. The decorations I wanted to be elegant and minimal. Normally our team would do our own floral installations. For this event I decided to pull inspiration from the space that we would be in. The room has a beautiful flow of natural and industrial.
 
I decided to merge the two in crating a very organic eucalyptus garland. I added geometric gold shapes, fairy lights, candles and glass. No flowers this time. 
   
For the Micro we also need to take into consideration the space for the event. The Event is a dinner. For the events I must crate a personal chef. So for months before the event we research our market for great up and coming chefs. Once we find a chef that fits our needs with menu and timing we curate a special menu for the event. Then I create the menu. I always bring together all of the design elements throughout event.


Our Chef had a Philippino Japanese fusion.    

   
We hired a photobooth for this event. 


Saturday, August 3, 2019

Pooless Pool Party

 
This can be a Pool or Pool-less Pool Party. This event was a great summer event. I curated this event originally for Comcast Xfinity Communities. Some of the Properties have great pools. The Pool-less event was for communities with no pools. I made the flyer for the events, and would alter the details as needed for events. When I became more familiar with the position I was able to come up with the event ideas and make all of the fliers in advance so that my community account representatives could easily sell the events to their communities. I have executed this event in parks or backyards, for clients in the Bay Area.

  
The event includes water toys galore. Balls, squirters, Sprinklers, Pools, slip'n'slides, inflatables, water toys, hula hoops beach balls. 
The set  up is so cute, all the pools, and colorful buckets everywhere. The kids love it. 
  
  
  
  
  
  
  
   

I have a Cool Cactus, Magical Unicorn, and a T-rex. I love this event.